About Planet Sports, Inc.

Established on November 20, 1999, Planet Sports Inc. is the leading sports and lifestyle retailer in the Philippines. A joint venture between New Golden Heritage Corp. of Singapore and ASG Holdings with sister companies located in Thailand, Indonesia, India & Vietnam.

Planet Sports Inc Philippines is the exclusive distributor and retailer of New Balance, K-Swiss, Warrior, Claire’s, Le Coq, Arena and Nautica. A total of 80 retail outlets nationwide by the end of 2012.

6th Floor, Phinma Plaza, Plaza Drive, Rockwell Center, Makati City 1209

Mission & Vision


  • P – People centered approach
  • E – Empowerment
  • O – Originality
  • P – Principles
  • L – loyalty
  • E – Earnings

“to be the leading company in the sports business”

Core Purpose & Core Values

Core Purpose
“We aim to provide high quality branded merchandise and the best shopping experience.”

Core Values

  • Passionate
  • Honesty and integrity
  • Walk the talk
  • Customer is always first
  • Constant sharing of ideas and experiences
  • Visionary