About Planet Sports, Inc.

Established in November 20, 1999, Planet Sports Inc. is the #1 preferred sports and lifestyle retailer in the Philippines. A joint venture between New Golden Heritage Corp. of Singapore and ASG Holdings with sister companies located in Thailand, Indonesia, India & Vietnam.

Planet Sports Inc.(PSI)  is the exclusive importer, distributor and retailer of New Balance, Arena athletic waterwear and Haddad brands (Jordan Kids). PSI is also the company behind multibrand concept stores of Planet Sports (#PlayStrong), Rookie USA (Kids Favorite Brands Head to Toe), Europe’s no. 1 Interpsort (Sport to the People) and master franchisee for The Athlete’s Foot (#SportwithStyle), A total of 60+ retail outlets nationwide by the end of 2018.

W Global Center, 9th Avenue corner 30th Street, Bonifacio Global City, TAGUIG CITY 1634

Mission & Vision


To inspire more passion for life through our best branded sports and lifestyle products and excellent service.


To be the Number #1 preferred sports and lifestyle retailer in the Philippines.

Core Values

Core Values


– Our willingness to improve results for others


– Our willingness to take ownership


– We do the right thing


– We anticipate change and strive to make a difference


– We commit to one goal with open and honest communication while showing support and respect for each other